搜索引擎打击原创内容的背后商业逻辑
HENDUOGANGZUOseoXINGYEDEXINREN,YINWEIDAJIADOUHAITINGLIUZAINEIXIEseoPEIXUNJIGOUJIAOJIWOMENDEseoJICHUZHISHICENGMIANSHANG,DAJIADOURENWEIZUOHAOWANGZHANseoGONGZUO,XIEHAONEIRONGSHIYIGEZHONGYAOHUANJIE,DANSHIDAJIAQUEBUZHIDAO,XIANZAIHENDUOSOUSUOYINQINGQISHIYIJINGBUNANZHONGSHIYUANCHUANGNEIRONGLE,WOMENJIUNABAIDUSOUSUOLAISHUO,BAIDUQIANJINIANWEILEGULIZHANZHANGPENGYOUMENYUANCHUANG,CENGJINGTUICHULAIYIXILIEDEYUANCHUANGNEIRONGGULIZHENGCE,BAOKUODANBUXIANYU“XINGHUOJIHUA”、“YUANCHUANGBAOHU”DENGDENG。
HOULAIWEILEFANGBIANZHANZHANGPENGYOUMENDEYUANCHUANGNEIRONGNENGBEIDIYISHIJIANFAXIANBINGBEISOUSUOYINQINGZHUAQUSHOULUYOUTUICHULESHOULUJIEKOU,BIRU:ZIDONGTUISONG、ZIDONGTUISONG、mipTUISONG、YUANCHUANGNEIRONG、SHISHITUISONGDENGDENG,DANSHIHENKUAIJIUBEISHISHIZHENGMINGZHEIXIEZHENGCEBINGBUNENGCONGGENBENSHANGZUDUANCAIJI、FANMULU、ZIDONGSHENGCHENGNEIRONGDENGCHENGXUDECHIXUZUOBI,ZAISOUSUOYINQINGYUNEIRONGCHUANGZUOZUOBIZHEDEDOUZHENGZHONG,SOUSUOYINQINGYEYUELAIYUEFAXIANQISHIYUQIDAJIZHEIXIENEIRONGZUOBIHAIBURUFANGSHOUBUGUAN,YINWEIZHEIBEIHOUYOUYITAOFEICHANGXIANERYIJIANDESHANGYELUOJI“SOUSUOYINQINGPAIMINGBEILAJINEIRONGZHANJUZHIHOU,DUISOUSUOYINQINGBENSHENDEBIANXIANCHANPIN(YEJIUSHIJINGJIAGUANGGAO)FANDAOJUYOUTUIDONGZUOYONG”
DANGYONGHUZAISOUSUOYINQINGSHANGSOUSUOYIGEGUANJIANCIDESHIHOU,RUGUOKANDAODEZIRANSOUSUOJIEGUODOUSHIYIXIEDIZHILIANGDENEIRONG,HUOZHESHIYIXIEGENBENKANBUDONGDECHENGXUHUAZIDONGSHENGCHENGNEIRONGDESHIHOU,YONGHUJIUHUIXUANZEQUDIANJIJINGJIAGUANGGAO,QUXUNZHAOGENZIJIXUQIUXIANGGUANCHANPINHUOZHEFUWU,ZHEIYANGBUDANNENGGOUTISHENGSOUSUOYINQINGJINGJIAGUANGGAODEDIANJILV,ERQIEZAIHENDACHENGDUSHANGYETISHENGLEJINGJIAGUANGGAODEZHUANHUAXIAOGUO,WULUNSHIDUISOUSUOYINQINGDEBIANXIANSHENGTAI,HAISHIDUIJINGJIAYONGHUDEZHUANHUALAISHUO,DOUBUSHIHUAISHIER。
SUOYIXIANZAIDESOUSUOYINQINGWOMENYUELAIYUEFAXIANDUIDIZHILIANGNEIRONGDEDAJIJIHUHENWEIRUOLE,SHENZHIMOUXIESOUSUOYINQINGKAISHIYOUXIANPAIXUDIZHILIANGDEWANGYE,FANDAOKAISHIDAJIYUANCHUANGNEIRONG,ZHEIQISHIJIUSHISHANGBIANSHUODEZHEIYANGYIGEBEIHOUSHANGYELUOJIZAITUIDONGDEJIEGUO。
SUOYIWEILAIDEZHANZHANGPENGYOUMENWANQUANMEIBIYAOKEYIQUTISHENGZIJIDENEIRONGZHILIANG,YINWEIZONGYOUYITIANNIHUIFAXIAN,NIXINXINKUKUYUANCHUANGDENEIRONG,ZONGYOUHENDUOZHIJIEFUZHININEIRONGDAOQITAPINGTAIDEWANGYEPAIMINGCHUXIANZAINIDEQIANBIAN,ZHEISHIHOUNIXINLIYOUYIWANTOUYANGTUOBENTENGERGUOYESHIWANGRAN,QISHIZHIYAOZAIYIDINGCHENGDUSHANGZUOHAOWANGZHANJICHUKUANGJIADEQIANTISHANG,SHIDANGDECAIJI、FUZHI、BANYUNDOUSHIKEYIJIESHOUDE,ERQIEZHIYAOFANGFAQIADANGYIYANGKEYIHUOQUFEICHANGBUCUODEPAIMING。ZUIHOUYEXIWANGSUOYOUZHANZHANGPENGYOUMENDOUNENGJINKUAIZHUANDAOQIAN,YINWEIDUIYUZHANZHANGERYAN,SHUOZAIDUODOUSHIXUDE,ZHIYOUZHUANDAOQIANCAISHIZHENZHENGDETASHI。